The application entry, which was announced on International Women’s Day, March 8, will result in 40 grants of $10,000 each for young women of color entering college in the 2022-23 academic year. Lancôme USA first announced the NAACP partnership last September to help bring equity to education and encourage career development in the United States. The Write Her Future Scholarship Fund at NAACP in partnership with ACT-SO builds on the brand’s global commitment to empower women through literacy, as well as mentoring and entrepreneurship opportunities.
“Lancôme launched Write Her Future with a mission to empower women through education, mentorship and employment to reach self-fulfillment and happiness,” said Lancôme USA general manager Giovanni Valentini. “In the US, we are determined to further this mission by providing equitable educational opportunities for young women of color to ensure that all voices are heard at the table.”
NAACP ACT-SO is a yearlong achievement program that reaches over 10,000 college-bound students to provide a forum for young students to excel in business, STEM, and writing among the array of programs offered. The Write Her Future Scholarship Fund at NAACP in partnership with ACT-SO will consist of both in-person and online programs at local levels (over 200 across the US). Lancôme will also provide mentoring and internship opportunities to the award recipients and continue to foster female growth post-college to ensure success.
On International Women’s Day 2022, Lancôme USA has activated a multi-platform campaign targeting potential student applicants, as well as those interested in supporting the brand’s efforts with the NAACP. Lancôme will launch a social media campaign featuring Brand Ambassadress Zendaya speaking candidly on female potential as well as several ACT-SO students also sharing their thoughts on the same topics.
Students can apply directly through the NAACP scholarship portal through May 20 at Scholarships | NAACP. The applicant must be a graduating high school senior enrolling in a four-year tax-exempt academic institution. Additionally, applicants must be a member of the NAACP and be a registered participant of the ACT-SO program. If awarded the scholarship, students must be available to travel between July 14-17 for the National Award Ceremony.
At specific moments during the year, such as International Literacy Day and Giving Tuesday and the upcoming International Women’s Day, Lancôme will donate all the profits from online sales from www.Lancome-usa.com.