Eastern New Mexico University gets creative when it comes to boosting its scholarship fund.
More recently, these efforts have included wine.
The school has joined the Lescombes Family Vineyards. John Houser, associate vice president of marketing and communications for the school, said the New Mexico-based winery has reformulated one of its sweet white wines, the Eastern Sunrise, and the proceeds from its sale will go to ENMU to support scholarships.
Hauser said he contacted Karam about the partnership.
The vineyard has several restaurants throughout the state, including DH Lescombes Winery and Bistro on Rio Grande Street across from the Old Town. They offer a full menu, flights, and membership to their wine club which includes one bottle of wine per month, free appetizers each month, and a wine excursion each month.
A press release from the university describes Eastern Sunrise as a “sweet carbonated white wine, with hints of peach and nutmeg.” The wine is available at Lescombes locations across the state and will be more widely available in the coming months.
“We celebrate and thank ENMU for this opportunity to work together,” said Florent Lescombes, President of Lescombes Family Vineyards. Here, we have a partnership that supports local farming, employment, and increased scholarship opportunities. We are grateful that this was a great fit for both organizations.”
Hauser said the university turned to the public to name ideas and received more than 100 suggestions. Andrew Sanchez, ENMU alumnus, received the winning entry. Sanchez lives in Carlsbad and graduated from ENMU in 2021 with a master’s degree in Counseling.
Brian Han, also an ENMU graduate and Creative Services Coordinator at the Office of Communications Services, created the bottle design. The bottle features the historic administration building framed by a gorgeous sunrise.
This isn’t the first time the school has used trademarks to raise funds.
Hauser said many universities across the country are promoting their products to help raise money for scholarships. Previously, it has teamed up with Red Rock Roasters to launch Greyhound Grind Coffee and Taco Box to launch Silver Dawg Salsa. The school’s mascot is a greyhound.
Houser said many universities across the country have started using product brands to raise money.
“Also with the impact of COVID-19 on businesses in New Mexico, ENMU wanted to partner with businesses within the state to help support them during this difficult time,” Houser said. “Lescombes becomes our third partner in officially licensed products.”
Houser said the school will then partner with Enchantment Vineyards in Portales to launch a red wine called Eastern Sunset later this winter.