Ds Scholarship

In memory of Chicago designer Adé Hogue TDC renames BIPOC program | Reel Chicago

The Type Directors Club, the annual world’s leading typography organization, has renamed its BIPOC student scholarship as the Adé Hogue Scholarship, in memory of the talented young designer.

Adé Hogue Scholarship

The organization has renamed its TDC Superscript Scholarship recognizing BIPOC students studying type design at a US college or university as the Adé Hogue Scholarship, in commemoration of gifted up-and-coming Chicago-based art director, designer, letterer, and avid cyclist Adé Hogue who was as passionate about the sport of cycling as he was about the intricacies of design — and with a drive to foster diversity in both worlds.

Tragically, Adé Hogue was killed last October at the age of 32, after being struck by a van while cycling in Chicago’s Near North Side. What followed was an outpouring of grief from the communities that Adé touched, and a desire to help continue his creative legacy.

Hogue loved bringing ideas to life with skill, craft and ingenuity. His work included hand-crafted lettering for major brands such as Nike, Facebook, Nickelodeon, and Target, and in 2021 even developed an airplane livery for Alaska Air.

Adé Hogue was singular in his craft,” said Bobby C. Martin, Jr., former TDC Board member and Scholarship Chair. “He infused his work with an inspiring energy and always memorable whimsy. We lost him too soon, and so would like to see his name live on. In conjunction with Monotype and the Adé Hogue Foundation, TDC is changing the name of Superscript, a scholarship for BIPOC designers, to honor the life and work of Adé. In his name, the Adé Hogue Scholarship will go on to support and inspire many more young, talented designers of color.”

TDC will award the $5,000 scholarship to an outstanding BIPOC student who is a US citizen or in possession of a Green Card, and is currently in their junior year of college or first year of graduate or postgraduate school in the US who demonstrates exceptional talent, sophistication and promise in the design and creation of letterforms (typeface, lettering or calligraphy). The scholarship will be applied to the selected student’s final-year tuition that begins in September 2022 and concludes in June 2023.

To submit your application send a completed application form and pdf portfolio to director@tdc.org with the subject “Adé Hogue Scholarship Application”. Include a download link (Dropbox, Google Drive, etc.) or use a file transfer service (wetransfer.com, etc.).

Application deadline: March 31, 2022

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