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Luck, Kendrick form NIL to help WVU student-athletes

BRIDGEPORT, W.Va (WDTV) – Two strong alumni from West Virginia University come together to form a new student-athlete company.

Oliver Luck and Ken Kendrick are co-founders of the Country Roads Trust, a name, image and example company with the goal of helping student athletes at WVU.

Country Roads Trust is independent of WVU, but aligns with WVU’s mission statement.

The mission statement on the Country Roads Trust website says it will ensure that student-athletes at WVU are able to benefit from this new ecosystem just as much as their counterparts across the country.

The NCAA was recently forced to open the door to allowing athletes to benefit from the NIL ecosystem, allowing student-athletes to monetize their name, image, and likeness, which differ from traditional notions that have characterized college sports for decades.

Oliver Lack, the former WVU athletic director, is optimistic about the opportunity.

“The changing landscape of college athletics makes the Country Roads Trust a must,” Lack said on the company’s website. “We want West Virginia Athletics to attract the best, not only because of our outstanding land-granting institution, but also because of our top-notch drop-out opportunities. As we all know, our mountaineers deserve the best.”

Ken Kendrick, Managing Partner of the Arizona Diamondbacks, is pleased to provide WVU student-athletes with the same opportunities as others across the country.

“The world of college sports has never been more competitive, and it’s time to step up West Virginians across the board and give our Mountaineers the same opportunities — if not more — as others across the country,” Kendrick said of the company’s website.

The Country Roads Trust has also set up an Athlete Advisory Team to provide advice, direction and advice to the fund.

The site says Jerry West, Don Nehlen, Pat White, Daryl Tully, Dasian Butler, Mike Gancy, Jenny Thrasher, Pat McAfee, Jedda Lawrence Hart, Ashley Lawrence and Jed Gyurko are just some of the mountaineers who have agreed to serve on the Athletic Advisory Team. .

For more information, you can visit the Country Roads Trust website by clicking here.

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