Financial illiteracy can be costly. According to the National Council of Financial Educators, it cost Americans $352 billion collectively in 2021 alone. Becoming a personal finance influencer is one way to increase your financial knowledge. Not all of them are the same, so it pays to know which ones are worth your time.
- Personal finance influencers share tips and strategies on how to manage money, usually through social media platforms and/or a blog or website.
- Personal finance influencers may or may not have certifications or professional backgrounds in money management; Some teach others about money based solely on their own experiences.
- Before pursuing personal finance influencers, it is important to consider their qualifications and backgrounds.
- Financial advice shared by personal finance influencers should not be considered a substitute for advice from a professional financial advisor unless the influencer is one.
What is the influence of personal finance?
A social media influencer is someone who has established credibility in a particular industry or niche and uses social media to promote themselves. They build loyal audiences and followers by sharing content across social media channels, such as TikTok, YouTube, Instagram, and Facebook. They may also have a podcast or blog. Personal Finance Influencer is a social media influencer who specializes in sharing tips on finances and money.
The rise of the personal financial influencer can partly be attributed to the increasing use of social media to access financial advice. For example, here’s where millennials and millennials are looking for financial advice, according to Morning Consult:
- Facebook – 33%
- Instagram —32%
- Reddit —29%
- Twitter (for hacking money) —27%
Personal finance influencers can earn money by sharing their financial knowledge in a variety of ways, including monetizing a YouTube channel, sharing sponsored posts, selling digital products, training courses and affiliate marketing.
The Federal Trade Commission (FTC) requires social media influencers and affiliate marketers to disclose affiliate relationships or sponsorships in which they may be paid to recommend a particular brand or product.
Top Personal Finance Influencers You Should Follow
Getting financial advice online via social media can be shady, as there are always scammers waiting to scam people into handing over their money. So which personal financial influencers are legitimate and worth pursuing? Here are 10 noteworthy names to know in the personal finance field.
Humphrey Yang, Humphrey Talks
- Follow – TikTok, YouTube, Instagram
- Tips on investing, tax and money basics
Humphrey Yang is a former financial advisor turned content creator and personal finance influencer. He has 2.7 million followers on TikTok, and one of his most popular videos, with over seven million views, breaks the difference between short and long-term capital gains tax rates.
- Follow – Instagram, TikTok, Twitter
- Investment Tips
Dillian Barros is a personal finance influencer and writes a blog called Delyanne the Money Coach. Previously a lawyer, she is now a self-made millionaire, and her content focuses on teaching ordinary investors how to master the stock market.
Dasha Kennedy, TheBrokeBlackGirl
- Follow – Instagram, Facebook, Twitter
- Tips on debt, wealth building, and financial independence
Dasha Kennedy is a personal finance activist and influencer who works to help women become financially empowered. She draws on her personal experiences with money to provide practical, useful, and factual advice.
Nick Looper, nloper
- Follow – Twitter and Instagram
- Tips about–Side struggles, passive income creation, and financial independence
Nick Lauper used to work a nine-to-five job, but then learned the secret to making money without a job. He shares his best tips for creating additional income streams through side hustle and online business via social media, a blog called “Side Hustle Nation” and “The Side Hustle Show” podcast.
Side business earnings of $600 or more from one source must be reported as income on your annual tax return.
Tiffany Alish, thebudgetnista
- Follow – Instagram, Twitter, YouTube and Facebook
- Budgeting and money management tips
Tiffany Alish is the founder of The Budgetnista blog and author of the book Do well with money. She also co-hosted the podcast “The Brown Ambition” with Mandy Woodruff Santos. Alish’s focus is on women and money, and she has helped over a million women around the world expand their financial knowledge.
Chelsea Fagan, thefinancialdiet
- Follow – Instagram, Twitter, YouTube
- Tips for – spending, saving, debt, budgeting, money management
Chelsea Fagan founded The Financial Diet in 2014 as a personal finance blog. Since then, the company has grown into a company dedicated to helping women feel more confident when it comes to managing their finances. Her Instagram account has nearly a million followers and offers plenty of practical advice to improve your financial life.
Jeremy Schneider, PersonalFinanceClub
- Follow – Instagram and TikTok
- Investment Tips
Jeremy Schneider offers his followers a crash course in the basics of investing. His approach to content is largely visual; Explains complex investing topics with easy-to-read charts. This could be a great place to start if you’re new to investing and need some help building a solid foundation.
Before taking the personal finance influencer’s words into account, consider their background and authority on the topic they are discussing or advising on.
Daniela Flores, iliketodabble
- Follow – Instagram, Twitter, Facebook, YouTube
- Tips for – Side Business, Make Money, Save Money, and Budgeting
Daniela Flores started I Like to Dabble in 2017 to document her experiences with various side businesses and ways to make money on the side. She and her wife Alexandra were able to pay off the $40,000, and Daniela is now an active voice in promoting the financial health and independence of members of the LGBTQ+ community.
Anthony O’Neal, anthonyoneal
- Follow – Instagram, Twitter, YouTube
- Tips on – Debt and Money Management
Anthony O’Neill is a bestselling author and speaker who has also gained a huge following on YouTube by sharing financial tips for students. One of his main focuses is how to get out of debt so you can live your best life financially.
Anjie and RJ Muhammed, richbyintention
- Follow — Instagram
- Tips for – Managing Money and Building Wealth as a Couple
Angie and RJ Muhammad are a couple who understand how important it is to be able to manage money as a team, especially when building wealth is the goal. They paid off more than $100,000 of student loan debt together and used their experiences to help other couples manage the money with fewer arguments.
Who are the influencers in personal finance?
Personal finance influencers are people who use social media platforms and websites to provide money tips. In terms of success, they are usually measured by the size of followers and how visible their brand is. Some of the top influencers have audiences in the millions.
How to become an influencer in personal finance?
Becoming a personal finance influencer starts with identifying your target audience and understanding the problems they might need help with. From there, you can create a content plan that speaks to those needs and build followers across different social media platforms.
Are personal finance influencers legit?
Many people are legitimate in that they rely on their own experiences or rely on their professional expertise to share financial advice. However, there are some who lack credibility and authority, so it is important that you do your research when deciding who to follow.
Is it legal to give financial advice on social media?
Anyone can share financial advice on social media, but it is important that you understand how this can lead to legal problems. For example, if you are an influencer who recommends a particular banking product that you are also an affiliate of, disclose that relationship to your audience. Otherwise, you can land in hot water with the FTC.
Following personal finance influencers can be a useful way to get money tips, but it’s important to consider the source. Many influencers specifically note that their advice should not be seen as a substitute for professional financial advice. If you are struggling with how to budget or need some ideas on how to develop a retirement strategy, you may want to consider meeting with a certified credit counselor or financial advisor.