Ds Scholarship

UNBC student gets boost for small-business education podcast

A fourth year UNU finance and marketing student received $10,000 from Telus Storyhive for a podcast about entrepreneurship at Prince George.

A fourth-year UNU finance and marketing student received $10,000 from Telus Storyhive for a podcast about entrepreneurship at Prince George.

Brandon Grenal is one of 91 creators from British Columbia and Alberta who have received funding and support from a program called Storyhive Voices, a new program for emerging content creators who want to grow their skills, influence, and audience through training and a support community.

Commerce, Coffee and Community is an already existing podcast that will be developed by Greenall where Storyhive offers a series of workshops to learn new skills such as audio design, editing and video shooting.

The podcast will then be shown on Telus Optik TV and later broadcast on another yet to be determined platform.

Grenal said the idea was to interview well-known Prince George’s entrepreneurs who would provide advice while telling the story of how their business has grown.

Greenall is looking to feature at least six business owners for his Storyhive project that will also have an educational component.

Grenal is the same as the owner of a small business. In 2019, he started Campus Cleaners, a company working in a commercial janitorial company. The timing was a challenge because it was just before the pandemic, so Greenal knows what it takes to change direction and adapt in a crisis situation and shares his knowledge with his current audience in the podcast, he explained.

Grenal said commerce, coffee, and society are now in a different forum.

“It is very limited in terms of production quality at the moment because we are working on the student budget to produce it,” Grenal said. “The main difference with what we do now is that it only relates to the community mentors I interview to target students who want to build certain skills.”

For the podcast’s next phase, Grenal hopes to turn up the volume.

“I would like to show the most prominent Prince George entrepreneurs and their stories, especially through Covid, how their business has been affected, how they overcame it, and how they changed their attitudes in their business,” Grenal explained.

He also looks forward to the support of Storyhive.

“Learning new skills will allow me to step up my game,” Grenal said. “I am a business student so I don’t really have access to media education and that is what Telus Storyhive will provide. So we are going to be doing a few of these workshops in February and it will help me hone my skills so I can better create next level content.”

The idea for the podcast started with the difficulties he faced as a new business owner and he wants to support those who have faced the same kind of challenges as him.

“My number one goal is to provide an educational aspect to students,” Grenal said. “I want podcasts to help students see a different perspective, learn about different jobs, learn different skills in a way that you can still teach through covid — everyone loves podcasts right now, so this is a way to show that you can learn using this medium.”

TELUS STORYHIVE launched the call last fall to creators with little or no experience in a wide variety of formats to get some support to develop their ideas on a variety of platforms, including talk shows, vlogs, digital stories, cooking shows, trivia shows, game shows and more.

“At TELUS STORYHIVE, we aim to empower creators from all walks of life to share their locally reflective stories and a variety of experiences with audiences across Canada,” said Irene Shaw, Storyhive Project Manager. “Through our brand new programme, Storyhive Voices, Brandon Greenall’s show was one of 91 projects selected. The podcast focuses on entrepreneurship, small business, and community in Prince George. It was a great example of the kinds of stories we aim to help amplify, particularly Outside the Lower Mainland and Victoria. We are excited to welcome Brandon and to help start this project with funding, training, and a support community.”

Grenal said he was grateful and excited for the opportunity presented by Telus Storyhive Voices.

Would like to invite business owners who want to share their story and vision on how to run a successful business to contact him about appearing on the Commerce, Coffee, and Community podcast. To contact Greenall, send an email to greenall@unbc.ca.


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